Footprint marketing winners announced at the SACSC Annual Congress

Posted On Tuesday, 23 October 2018 07:51 Published by
Rate this item
(0 votes)

The 2018 Footprint Marketing Award winners were announced on the second day of the South African Council of Shopping Centres (SACSC) Annual Congress, held at Durban’s International Convention Centre.

 SACSC-PRESIDENT-STEPHAN-LE-ROUX

The SACSC Footprint Marketing Awards recognise exceptional shopping centre marketing, innovation, creative achievements, with economic success and excellent customer service.
This year, 46 awards were presented in total, of which 11 were gold awards and 21 were silver.

All Gold SACSC Footprint Marketing Awards are automatically entered into the International Council of Shopping Centres’ VIVA Awards.

The Boulders Shopping Centre in Midrand, Gauteng was crowned the Spectrum Award Winner. The shopping centre beat 47 other entries in this year’s awards for their 3 Hour Uncapped Free WIFI Launch. This campaign saw dwell time increase by 35 minutes. A database of new customers was added to the mall’s database and this also allowed management to monitor shopper patterns over the month campaign. Shoppers had access to dedicated WIFI hotspots throughout the centre which also featured dedicated sign boards highlighting these areas.

Amanda Stops, Chief Executive Officer for the SACSC said these awards had become increasingly more challenging to judge as each year the quality of entries continue to impress. “Extraordinary innovations and concepts made up the exciting number and quality of entries this year. These entries showcased uncanny flair, detail and exceptional customer service. Each year, the Footprint Award entries get bigger and better and I am already looking forward to next year,” she said.

Footprint Spectrum Award Winner:
3Hrs Uncapped FREE Wi-fi Launch
• Category: Digital Marketing

Marketing Company: Redefine Properties (Pty) Ltd
Shopping Centre: The Boulders Shopping Centre
Gold Footprint Award Winners:

Dunes Mall Grand Opening
• Category: Grand Opening, Expansion and/or Renovation
Marketing Company: Cultivate Consulting (Pty) Ltd
Shopping Centre: Dunes Mall

Redevelopment and Launch of The Market: Facebook Video Campaign
• Category: Grand Opening, Expansion and/or Renovation
Marketing Company: In house

Last modified on Tuesday, 23 October 2018 08:04

Most Popular

Exemplar REITail Acquires Katale Square Shopping Centre

Sep 23, 2019
 JASON MCCORMICK
Real estate investment trust, Exemplar REITail, has acquired Katale Square shopping…

Mall of Africa Celebrates Launch of New Generation Pick n Pay Store

Sep 23, 2019
 MOA PNP  1
Today Mall of Africa welcomed one of South Africa's biggest grocery retailers to the…

Grit Real Estate financial results for the year-ended 30 June 2019

Sep 30, 2019
 BRONWNY CORBETT
London Stock Exchange listed Grit, the only listed Africa-focused income distribution…

4AX listed Heartwood Properties reveals positive financial results

Sep 23, 2019
 JOHN WHALL
Commercial property development company, Heartwood Properties , has revealed a 30%…

Reserve Bank keeps repo rate unchanged

Sep 23, 2019
 LESETJA KGANYAGO
 South African Reserve Bank Governor Lesetja Kganyago on Thursday said this is in line…

Please publish modules in offcanvas position.