Footprint marketing winners announced at the SACSC Annual Congress

Posted On Tuesday, 23 October 2018 07:51 Published by
Rate this item
(0 votes)

The 2018 Footprint Marketing Award winners were announced on the second day of the South African Council of Shopping Centres (SACSC) Annual Congress, held at Durban’s International Convention Centre.

 SACSC-PRESIDENT-STEPHAN-LE-ROUX

The SACSC Footprint Marketing Awards recognise exceptional shopping centre marketing, innovation, creative achievements, with economic success and excellent customer service.
This year, 46 awards were presented in total, of which 11 were gold awards and 21 were silver.

All Gold SACSC Footprint Marketing Awards are automatically entered into the International Council of Shopping Centres’ VIVA Awards.

The Boulders Shopping Centre in Midrand, Gauteng was crowned the Spectrum Award Winner. The shopping centre beat 47 other entries in this year’s awards for their 3 Hour Uncapped Free WIFI Launch. This campaign saw dwell time increase by 35 minutes. A database of new customers was added to the mall’s database and this also allowed management to monitor shopper patterns over the month campaign. Shoppers had access to dedicated WIFI hotspots throughout the centre which also featured dedicated sign boards highlighting these areas.

Amanda Stops, Chief Executive Officer for the SACSC said these awards had become increasingly more challenging to judge as each year the quality of entries continue to impress. “Extraordinary innovations and concepts made up the exciting number and quality of entries this year. These entries showcased uncanny flair, detail and exceptional customer service. Each year, the Footprint Award entries get bigger and better and I am already looking forward to next year,” she said.

Footprint Spectrum Award Winner:
3Hrs Uncapped FREE Wi-fi Launch
• Category: Digital Marketing

Marketing Company: Redefine Properties (Pty) Ltd
Shopping Centre: The Boulders Shopping Centre
Gold Footprint Award Winners:

Dunes Mall Grand Opening
• Category: Grand Opening, Expansion and/or Renovation
Marketing Company: Cultivate Consulting (Pty) Ltd
Shopping Centre: Dunes Mall

Redevelopment and Launch of The Market: Facebook Video Campaign
• Category: Grand Opening, Expansion and/or Renovation
Marketing Company: In house

Last modified on Tuesday, 23 October 2018 08:04

Most Popular

Balwin Properties announces R9 billion Munyaka Crystal Lagoon development in Waterfall, Midrand

Feb 06, 2020
Munyaka Crystal Lagoon
JSE listed Balwin Properties, a developer that cares about environmentally responsible…

Atterbury develops new Cape Town showroom for WeBuyCars

Jan 30, 2020
Atterbury We Buy Cars exterior view
Leading property developer and investor Atterbury has handed over the innovative…

New fire safety global standard being developed for buildings and infrastructure

Jan 30, 2020
TC Chetty RICS SA Country Manager
The Royal Institution of Chartered Surveyors (RICS) is collaborating with a coalition of…

382 Jan Smuts avenue gets caffein boost

Jan 28, 2020
Seattle
382 Jan Smuts, which is situated in the heart of Craighall, one of the busiest and most…

Green Building Council SA to reduce physical footprint

Jan 29, 2020
Dora Modise CEO GBCSA
Green Building Council South Africa (GBCSA) will be reducing their physical office…

Please publish modules in offcanvas position.