Steers in Spar stores

Posted On Friday, 17 August 2001 03:01 Published by
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FAST-food outlet Steers and convenience stores chain Spar have started a joint venture that will introduce Steers outlets in selected Spar stores.

FAST-food outlet Steers and convenience stores chain Spar have started a joint venture that will introduce Steers outlets in selected Spar stores.

In recent years Spar has had to operate in a sector that has become increasingly competitive. With the garages opening forecourt stores, and large retailers Shoprite and Pick 'n Pay now operating convenience stores, Spar no longer has just 7-eleven as a competitor.

A fast-food outlet would add a new dimension to Spar's range of convenience products.

The venture, to be known as Steers@Spar, would be in a trial phase in six Spar regions in Western and Eastern Cape, KwaZulu-Natal and Gauteng.

Spar CEO Peter Hugh said: 'Fast food is a way of life'.

He said fast food competed with convenience stores, because buying a meal from a fast food chain meant groceries were not bought from a store.

Steers chief operating officer Kevin Hedderwick said the venture would allow the fast-food group cost-effective access to a broader distribution network. 'The huge increase in households where both parents are in full-time careers has given further impetus to the already strong demand for a greater variety of home meal replacement options,' said Hedderwick.

The introduction of the Steers@ Spar outlets would allow Spar to extend its product range and introduce a new shopping dimension into the stores without making a financial investment, Hedderwick maintained.

now have access to the 'weekly footfall of in excess of 1-million that we have in our outlets collectively'.

'It's a win-win situation all round and we are excited about the prospects,' Beavon said. Hedderwick believed the alliance with Spar would also increase visibility for the Steers brand.

The Steers@Spar outlets will be governed by the same agreement that Steers have with all its franchisees.


Publisher: Business Day
Source: Business Day

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