Suburb to lose its seedy side

Posted On Monday, 04 June 2007 02:00 Published by eProp Commercial Property News
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Lower Rosebank is to get a makeover in much the same way as the poorer parts of US cities such as New York, Washington and St Louis did.

 

Anne SteffnyThe management of the suburb's commercial heart has plans to bring the unkempt parts of the area in line with its upmarket image.

Rosebank Management Districts Jenny Alexander said the Lower Rosebank Business Plan would see pavements become smarter, security tightened and general maintenance improved.

" The area of the lower district of Rosebank has been unkempt and the area was not well looked after. There have been problems of broken drains, litter and pavements in ruins," she said.

Lower Rosebank is bordered by Jellicoe Avenue in the north, Bolton Avenue in the south, Bath Avenue in the east and Jan Smuts Avenue in the west.

The improvement plan has been submitted to the Joburg council for approval. It envisages property owners and residents of the area contributing levies to ensure that it is well looked after.

Pavements will now be regularly cleaned, litter will be collected often, the library and clinic will be renovated, illegal advertising posters will be removed and more parking space will be created.

And because property owners and residents are paying, they get to decide what they think will be best to improve their area.

There are already city improvement districts in place in Sandton and upper Rosebank.

"This new plan is good news for lower Rosebank as it will change the noticeably grimy and untidy area that needs a lot of work," said Alexander.

Lower Rosebank joins what urban centre advocacy group the International Downtown Association estimates to be 1000 such districts around the world.

"The system has been widely used in other countries. It has been successful in countries like the US and Canada," said Alexander.

"It will also ensure that crime in the area is reduced, and will assist property values in the area."

The plan includes beefing up security and training security guards as public safety ambassadors who will get to know residents and assist tourists.

The plan also incorporates a database and mapping system where development planning and property information will be made available to the public.
Other plans include:

  • Replacing worn-out pavements;
  • Erecting additional street lighting;
  • Providing more litter bins; and
  • Building and maintaining landscaped pedestrian footways.

Rosebank ward councillor Ian Ollis said the city improvement district was sure to work as it would encourage property owners and residents to get involved in the clean-up of their area.

"The services offered by the Joburg city council are not the most efficient and there is a shortage of service delivery.

"Making the area a city improvement district will empower the people in the area not only to rely on the city but to improve the area themselves," he said.

Anne Steffny, manager of Kagiso Urban Management, the town-planning firm responsible for drawing up the plans, said public meetings were held with the residents and property owners and most had given the plans their go-ahead.

"It was important that we get the majority of people in the area to agree with the plans. The response was positive from the public," she said.

Last modified on Thursday, 22 May 2014 14:58

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