Repositioning Holiday Inn CT

Posted On Tuesday, 15 May 2001 03:01 Published by
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FOLLOWING ongoing market research into the needs of domestic and international travellers to Cape Town, the Cape Sun Inter-Continental hotel will be repositioned as the Holiday Inn Cape Town on 1 June 2001.

FOLLOWING ongoing market research into the needs of domestic and international travellers to Cape Town, the Cape Sun Inter-Continental hotel will be repositioned as the Holiday Inn Cape Town on 1 June 2001.
"It has been apparent for some time that the needs of visitors to Cape Town have changed
substantially since the hotel opened in 1983," said Southern Sun Hotels managing director
Helder Pereira. "We also recognise that developments like the successful V&A Waterfront have
created new business nodes outside the city centre, particularly for leisure travel."
"We have therefore decided to reposition the hotel and give it a younger, fresher image,
offering the same luxury, facilities and comfort at a more affordable price. As the Holiday
Inn Cape Town, it will offer excellent four star value to corporate or conferencing travellers
requiring a central location and to leisure visitors looking for affordable luxury."
"With Cape Town growing in popularity as an international destination, this decision will
align our brand portfolio with the changing requirements of the city's travel and tourism
market."
Featuring recently refurbished bedrooms with five star finishes, the hotel enjoys an excellent
location in Cape Town's central business district. It is close to the new International
Convention Centre, due to open in 2003, and the V&A Waterfront is a short shuttle bus ride
away. The hotel will continue to offer top conferencing and banqueting facilities under the
Holiday Inn banner. It will also participate in Holiday Inn's global programmes, such as
Weekender Plus, which offers affordable rates and kids-eat-and-stay-free benefits to domestic
leisure travellers.
Said hotel general manager, Richard Bray, "Holiday Inn Cape Town will remain a committed
member of the City Centre Improvement District. We are proud of our historic location in the
heart of the Mother City and will continue to play a prominent role as a leading city landmark."
As the world's best known hotel brand, Holiday Inn offers instant home-from-home familiarity
and a perception of value to all guests, whether corporate or leisure, domestic or international.


Publisher: Cape Business News
Source: Cape Business News

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