New Century City chief settles into post.

Posted On Wednesday, 27 November 2002 10:01 Published by
Rate this item
(0 votes)
Deans confident long-term mandate will see development back on track.

THOSE who were hoping to cash in on the woes of Century City, which has not yet delivered the returns it promised, can think again.

Its new head, Greg Deans, has a long-term mandate.

'We have no intention of undercutting the value of assets under the guise of a speedy exit strategy,' says Deans.

The fact Deans was deployed by a bank NedcorBoE for this position may have suggested he was sent in to dispose of Century City as a noncore asset to the group. Before Nedbank bought BoE, the latter said it was working on a way to exit its noncore assets, especially Century City.

Deans says while he is serving a bank, he is a fully fledged property developer, not a banker. The property fraternity harbours a deep mistrust of bankers, believing they are not well suited to manage assets such as Century City because they want to make a fast buck, whereas property investment requires a long-term view.

Sources close to Century City say the development's woes were made worse by the pressure from BoE exerted on previous management.

Deans has served as regional GM of BoE Corporate Property Finance Cape for the past two years.

He ran his own development company in Gauteng after working as a contract surveyor and turnkey project contract manager.

He joined NBS Devco Transvaal as regional director in 1994, becoming MD in 1996.

Devco later became BoE Property Ventures.

Deans will be helped by a new management team.

Cracks in the original management team, which was operating under listed company Monex, surfaced last year with the departure of Monex CEO Martin Wragge.

Wragge's resignation was followed by BoE's offer to Monex minorities and the delisting of Monex from the JSE Securities Exchange SA early this year. Investigations were followed by a purge of the remnants of Wragge's executive management team.

Deans now has the mammoth task of selling Century City's sizeable land holdings and guiding theme park, Ratanga Junction, to profitability. Century City was launched with development rights on 500000m² of land. Less than 200000m² has been used so far, about 150000m² of it has been gobbled up by regional shopping centre Canal Walk.

Deans is to oversee the sale of the remaining 300000m², plus more land that will be available following an application for development rights covering a further 500000m².

Deans reckons new land sales will hinge on the state of the economy.

Century City was designed as a mixed-use development, with its land usage allocated to a variety of activities including retail, office and residential developments. Retail and offices have taken off; the first residential development plan was announced last week.

The R220m upmarket residential project is to be developed by Cape Town-based developer Two Oceans Development Company.

It will offer 400 units in nine separate blocks.

Construction of the first block of flats, with 48 two- and three-bedroom units, is scheduled to begin in January.


Publisher: Business Day
Source: Business Day

Most Popular

Residential property market gathering momentum, says Eazi Real Estate

Nov 18, 2020
Parklands_3_bed_sale_R1.999m_Eazi_Real_Estate
In this last quarter concluding in December 2020, the residential property market…

Lockdown impacts buying trends of generations of home buyers

Nov 15, 2020
Andrew_Golding_Golding_PropertyGroup
The Covid-19 pandemic and lockdown has been a catalyst for highlighting the different…

Second-hand shopping is being revolutionised and expanding the circular economy

Nov 18, 2020
EPP CEO_Tomasz Trzoslo
Conscious consumers are championing the resale of goods to reduce waste and extend the…

Pam Golding Properties awarded Best Real Estate Agency in South Africa in International Property Awards

Nov 18, 2020
IPA Awards Pam Golding Properties 2020 - 2021
Competing against real estate companies from around the country, this is the 14th year…

SA commercial real estate delivers in excess of 12% yield on equity

Nov 18, 2020
Steven_Brown (1)
A silver lining amongst the many dark clouds dominating South Africa’s current economy…

Please publish modules in offcanvas position.