Fields Release

Posted On Wednesday, 21 August 2002 02:00 Published by
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Fields Shopping Centre in Kloof was targeted as a viable option for two national retailers, Mr Price Home and Flight Centre.

Fields Shopping Centre in Kloof was targeted as a viable option for two national retailers, Mr Price Home and Flight Centre.


According to Shane van Niekerk, Group Operations Officer of Mr Price, the comprehensive tenant mix, right target market and potential for growth was the motivation behind opening a 354 square metre, new look Home store. 'Mr Price Home is on an expansion drive and the opening of the Fields store on the 25th July coincided with five other openings', continues van Niekerk.


An estimated 20 new Mr Price Home outlets are planned to open over the next twelve months.

Susan Harnden, property manager of JHI Property Services who manage the center, says that the inclusion of Mr Price and Flight Centre into Fields is part of an ongoing process to ensure the optimal tenant mix at the center. 'These two retailers are very strong national tenants and are sure to further enhance the attraction of this successful centre for shoppers,' comments Harnden.

According to Wayne Gleeson of NWJ Fields, Mr Price Home has made a substantial impact on Sunday trading.


'Since the opening the foot-count and turnover on Sundays has gone from strength to strength', says Gleeson.


'Residents in Kloof are making it obvious that they don’t want to leave the area for retail, service and entertainment purposes, and the opening of Mr Price Home and Flight Centre is helping to keep spend local'.


NWJ Fields was the first privately owned NWJ store and since it’s opening in 2000, the store’s turnover has shown a steady increase.


The CNA at the centre is also the first privately owned franchised store in KwaZulu Natal. Ralph Brunt received ownership in May this year and is positive about the future growth of the store. 'There are only ten franchised CNA’s in the country and despite the financial woes at head office, these privately owned stores have immense growth potential,' say Brunt. 'Customers should start seeing the benefits of a personal touch in the store.'


Kloof is the 53rd Flight Centre store to open in South Africa in seven and a half years. Worldwide Flight Centre has 850 retail outlets in six countries including Australia, Canada, UK, New Zealand, South Africa and the United States and the company continues to open a new store somewhere in the world every 80 hours.


Property Manager Wayne Lochner accredited the choice of location for the 56 square metre store to demand in the area as well as the complimentary tenant mix.


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