Cape Town joins best cities alliance

Posted On Tuesday, 29 January 2002 03:01 Published by
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CAPE TOWN has applied to join, a global alliance of convention bureaux that aims to deliver the world's best service experience for meeting planners,
CAPE TOWN has applied to join, a global alliance of convention bureaux that aims to deliver the world's best service experience for meeting planners, by adhering to guaranteed levels of service at the highest possible standard in the industry., which Cape Town hopes to join, is currently composed of five of the world's premier meeting destinations - Boston, Copenhagen, Edinburgh, Melbourne, and Vancouver. If accepted into the global alliance, Cape Town will become the sixth partner to commit to assured levels of service as a convention bureau.

'Cape Town has long been a popular destination for conference, exhibition and incentive organisers, and with the scheduled opening of the Cape Town International Convention Centre (CTICC) in August next year, we expect its popularity to increase exponentially,' says Rick Taylor, Cape Metropolitan Tourism CEO.

'We see, with its global linkages and web presence, as an excellent forum for making meeting planners aware that Cape Town is committed to guaranteeing a consistent standard of service excellence and is able to accommodate all possible meeting needs,' he says.

'Meeting decision-makers are risk adverse. Joining the alliance removes any uncertainty and provides an assurance that their experience in Cape Town will be a good one,' said Taylor.

The Best Cities Alliance has established the industry's first global Client Service Charter which guarantees member convention bureaux service levels built around five key attributes: reliability, assurance, innovation, empathy, and responsiveness.

Selecting a partner also guarantees meeting planners the highest possible standards in the provision of: expert information on the destination, specialist assistance in planning and putting together a bid package, assistance in the initial planning stages of a convention, maximising delegate attendance, and providing value added services onsite to complement an event. can be found at, and the site comes complete with a RFP booking engine, and provides meeting planners, who increasingly rely on internet-based information, with guidelines and tips for planning a meeting, incentive, convention or exhibition.

'Recognising the growing client expectation for service, we feel that meeting planners will focus more and more on destinations that can provide high levels of assured service,' says Taylor. 'By joining we aim to provide this assured service, along with all that Cape Town has to offer in the way of outstanding natural and cultural attractions.'

Publisher: Cape Business News
Source: Cape Business News

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