Mall of Africa welcomes Yuppiechef and Exclusive Books

Posted On Wednesday, 26 June 2019 16:53 Published by
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South Africa’s Coolest Mall will be welcoming bookselling chain, Exclusive Books and premium kitchenware retailer Yuppiechef on the 28th June.


Initially launched in 2006 as an online retailer of kitchen and homeware products, Yuppiechef, the six-time winner of the South African eCommerce awards has been gradually expanding its physical footprint since 2017 and has found a new home at Mall of Africa.

On launch day, customers can look forward to free coffee from the instore barista, nougat tastings as well as free Yuppiechef bamboo coffee travel mugs for the first 100 customers.

“We're very excited to be bringing Yuppiechef to Gauteng, and our store at Mall of Africa will be the largest and most impressive in Johannesburg," says Andrew Smith, Yuppiechef CEO.

As a part of their expansion strategy, one of South Africa's oldest and largest bookselling chains, Exclusive Books will also be opening its new look store at the Mall, on the same day.

“Since our inception in 1951 in King George Street Johannesburg, Exclusive Books has become South Africa’s leading book retailer with over 40 stores country wide. We pride ourselves in our extensive range of specifically curated books and understand that our readers have different tastes, so we allow our store managers the utmost autonomy when it comes to selecting and stocking books for their customers. We have a family of passionate and knowledgeable staff with an undying love of literature, and as we continue to grow in both presence and knowledge, our goal is to make books and reading accessible to all,” says Exclusive Books CEO, Grattan Kirk.

Having recently celebrated its 3rd birthday, as well as winning the ‘Coolest Mall’ award for the second year in a row, Mall of Africa continues to attract a variety of demographics, while making great strides in redefining the shopping experience in South Africa.

“As an award-wining lifestyle and retail destination, Mall of Africa is always looking to diversify our tenant mix as much as possible. We continue to attract some of the biggest names in retail due to our reputation as a leader and an innovative player in the retail space,” says Johann Fourie, General Manager at Mall of Africa

With more retail and lifestyle offerings than ever before, the Mall of Africa remains the number one destination for a premium shopping experience.

Last modified on Thursday, 27 June 2019 13:51
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