Cresta Shopping Centre gets top honours at international Solal Marketing Awards

Posted On Friday, 28 July 2017 14:15 Published by
Rate this item
(0 votes)

Pareto Limited’s Cresta Shopping Centre secured its place among the top honourees in the prestigious Solal Marketing Awards for 2017, announced in Vienna, Austria in June.

The Solal Awards are an initiative of the International Council of Shopping Centres (ICSC) and bring together the very best of retail marketing across Europe and South Africa to reward those with the most effective campaigns. Recognising best practice and outstanding marketing performance, the Solal Awards are seen as a benchmark of quality throughout the industry.

Pareto’s Cresta Shopping Centre received a Silver Award in the Customer Services category, recognising excellence and innovation in customer service and experience, and holds the honour of being the only mall in South Africa to achieve in the awards this year.  

“The award further entrenches the Pareto Group’s mission to provide superior customer experience through its properties to generate sustainable and diversified total return for its shareholders”, said Malose Kekana, group CEO of Pareto

Elena Yiallouris, Marketing Manager at Cresta Shopping Centre further explains, “The aim of the campaign was to predict potential shopper ‘pain points’ and then provide a convenient and pleasant experience through excellent customer service and a dynamic approach to problem solving. We wanted to show that Cresta cares and that the centre is more than just a place to shop. The entire Cresta team is thrilled to be the recipient of such a highly esteemed award. ” 

 

Last modified on Friday, 28 July 2017 14:28

Most Popular

Wide-spread implications for South Africa’s real estate market following COVID-19

May 05, 2020
JLL_Logo
JLL, one of the world’s leading real estate investment and advisory firms, today released…

Deeds office reopen their doors to the public

May 09, 2020
Carlize Knoesen
The Department Agriculture, Land Reform and Rural Development has announced the reopening…

Sectional Title Trustees and Homeowners Association directors face COVID-19 liability

May 22, 2020
Marina_Constas_BM_Law
The Covid-19 pandemic and South Africa’s lockdown regulations are impacting all aspects…

SA REIT appoints Joanne Solomon as its first CEO

May 05, 2020
Joanne Solomon new CEO SA REIT Association
With her wealth of financial and property sector experience, Joanne Solomon has been…

2020 Commercial Property Outlook –Why Property Price/Valuations Indices don’t tell the full story of market weakness during a deep recession

May 09, 2020
John LoosFNB
In a downturn, Property Market Values can deviate dramatically from the market…

Please publish modules in offcanvas position.