Friday, 28 July 2017 14:15

Cresta Shopping Centre gets top honours at international Solal Marketing Awards

Written by
Rate this item
(0 votes)

Pareto Limited’s Cresta Shopping Centre secured its place among the top honourees in the prestigious Solal Marketing Awards for 2017, announced in Vienna, Austria in June.

The Solal Awards are an initiative of the International Council of Shopping Centres (ICSC) and bring together the very best of retail marketing across Europe and South Africa to reward those with the most effective campaigns. Recognising best practice and outstanding marketing performance, the Solal Awards are seen as a benchmark of quality throughout the industry.

Pareto’s Cresta Shopping Centre received a Silver Award in the Customer Services category, recognising excellence and innovation in customer service and experience, and holds the honour of being the only mall in South Africa to achieve in the awards this year.  

“The award further entrenches the Pareto Group’s mission to provide superior customer experience through its properties to generate sustainable and diversified total return for its shareholders”, said Malose Kekana, group CEO of Pareto

Elena Yiallouris, Marketing Manager at Cresta Shopping Centre further explains, “The aim of the campaign was to predict potential shopper ‘pain points’ and then provide a convenient and pleasant experience through excellent customer service and a dynamic approach to problem solving. We wanted to show that Cresta cares and that the centre is more than just a place to shop. The entire Cresta team is thrilled to be the recipient of such a highly esteemed award. ” 

 

Last modified on Friday, 28 July 2017 14:28

Most Popular

The Property Practitioners Bill set to transform the entire property market

Sep 19, 2017
Storme Heath CAF2
Gazetted in March 2017 for comment, the long-awaited Property Practitioners Bill is…

Ballito Junction Regional Mall is crowned the best new shopping centre in South Africa

Sep 22, 2017
Aerial image of Ballito Junction
Ballito Junction Regional Mall has been named the best new shopping centre development in…

Jones Lang LaSalle South Africa 2017Q2 reports reveal useful trends on industrial, office and retail property sectors

Sep 21, 2017
Christian Ulbrich
Real estate consulting firm, JLL South Africa, has released its Q2 2017 research reports…

Rode & Associates says Capitalization rates are now firmly on a rising path

Sep 22, 2017
Johan Hattingh
Property, whether directly held or listed, was the darling of South African investors…

ADvTech Properties to expand asset base to R6bn by 2022

Sep 26, 2017
Vongani Mbhokota
The properties division of JSE-listed ADvTECH, Africa’s leading private education…