Conventions key to Cape Town tourism

Posted On Tuesday, 03 June 2003 02:00 Published by
Rate this item
(0 votes)
CAPE TOWN International delegates attending conventions in Cape Town spent R1413 a day each 40,4% more than international leisure tourists, a new survey of the convention industry has found.
CAPE TOWN International delegates attending conventions in Cape Town spent R1413 a day each 40,4% more than international leisure tourists, a new survey of the convention industry has found.

 Domestic delegates, while spending less than their international counterparts at R1204 a day, spent more than double that of their domestic leisure tourist counterparts when visiting the greater Cape Town area.

 The study, the first that statistically measures and tracks convention delegates to Cape Town, highlights the importance of the meetings, incentives, conventions and exhibitions industry, the value of which is estimated at R20bn in SA.

 "International and domestic delegates represent the core components of business tourism to the country and as such cannot be overlooked when discussing the tourism industry within SA," said Rick Taylor, CEO of the Cape Town Convention Bureau.

 "This research will assist us in monitoring the growth patterns of this integral, relatively untapped market over a period of time," said Taylor.

 Of the international delegates surveyed during 2002-03, 77,6% were first-time visitors to Cape Town and Western Cape, with 39,6% of their total expenditure spent on accommodation, 9,1% on restaurants and a further 9,7% on shopping.

 Domestic delegates spent 36,2% of their total expenditure on accommodation, 8% on restaurants and 7,7% on shopping.

 The US was Cape Town's biggest market (20,4%), while the UK (8,7%) was second.

 Of the delegates who attended corporate conferences, 88% were from overseas, while 87,7% who attended conferences set up by various national and international associations were from overseas. The remainder of the types of conferences attended were academic (53,7%), government (49,3%) and medical (27%).

 Of the domestic delegates 48,6% were from Gauteng, 15,2% from KwaZulu-Natal and 11,1% from Eastern Cape.

 Medical conferences were the most frequented with 73% of domestic delegates attending, while government conferences drew 50,7% of the delegates.

       
    Jun 03 2003 07:19:11:000AM Chris van Gass Business Day 1st Edition

Publisher: Business Day
Source: Business Day

Most Popular

Kommetjie master plan development on the cards

Jul 11, 2020
Cape_Farm_1529_Preferred_Layout
A new mixed use development is being planned near the landmark Imhoff Farm in Kommetjie,…

Redefine Properties appoints Diane Radley to board of directors

Jul 21, 2020
Diane_Radley
JSE-listed diversified Real Estate Investment Trust Redefine Properties (JSE: RDF) has…

Will the repo rate hold or fall? Experts divided

Jul 13, 2020
South African Reserve Bank
Experts are divided on whether the South Africa Reserve Bank (SARB) Monetary Policy…

Commercial Rental Market Survey sees declining market activity and rising vacancy rates in Q2 2020

Jul 10, 2020
John_Loos_fnb
In this report, we discuss the 2nd quarter 2020 results of the rental market component of…

Lower house prices in the Western Cape behind renewed interest from first-home-buyers

Jul 16, 2020
Carl Coetzee CEO of BetterBond
Property in the Western Cape is regarded by many as among the most expensive in the…

Please publish modules in offcanvas position.