Unassuming Jewel gets further revamp

Posted On Wednesday, 09 November 2011 02:00 Published by eProp Commercial Property News
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A precinct of six city blocks, Jewel City quietly gets on with the business of boosting economic activity in the Johannesburg CBD and Southern Africa as well as bringing tourists to spend welcome foreign currency in Johannesburg

Marc WainerJewel City, a high-security district in the eastern part of the Johannesburg CBD, home to about 300 diamond dealers and the base for the regulatory Diamond Board and State Traders Association, is once again receiving a major R40 million revamp due for completion by year end.

A precinct of six city blocks, Jewel City quietly gets on with the business of boosting economic activity in the Johannesburg CBD and Southern Africa as well as bringing tourists to spend welcome foreign currency in Johannesburg. It attracts about  500  visitors a day, mostly buying cut and polished diamonds.

In existence for the past 21 years, Jewel City initially received a major revamp in 2007 by the Johannesburg Development Agency (JDA). Streets were upgraded and new lighting, artwork, street furniture, paving and kerbing, and much needed greenery was added to the precinct.

As part of this critical inner city renewal project, Redefine Properties has just added to this upgrade  the completion of a R30million extension to the new head office of the Diamond Board and the State Trader.

Mike Ruttell, Group Property Development Manager for Redefine Properties confirmed that the refurbishment has just seen the Diamond Board moving into Regulator House, an area which has been increased from 1 630 meters squared to 2 480 meters squared including the provision of a secure loading bay. The new head office will include state of the art training and conference facilities.

“Additional space has been created for the  State Trader who now occupies a space of 600 square meters. Ruttell says as part of the development, additional security has been added to the precinct. Over and above the Regulator House spend, Redefine is spending an extra R10million.

“We created a dedicated visitor parking area comprising 137 bays and have moved the sign-on station for visitors closer to this new visitor parking area. Tenants now have their own staff parking with a separate entrance which increases security in the precinct. We have also introduced X-ray scanners at the photo ID points before visitors access the actual precinct.”

To encourage added foot traffic and trade within Jewel City, Redefine has reconfigured some of the existing space to create a new 76 meter square retail shop. This is the first of many more retail offerings in the precinct.

The current phase of the development is due to be complete in December 2011.

Last modified on Wednesday, 14 May 2014 18:58

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