Over the last two years, Kenya’s retail market has seen the opening of new shopping centres countrywide taking the retail GLA across the country to just over 760,000m2.

Savvy African consumers demand clean, interactive and well operated shopping centres, as well as extended trading hours to indulge in retail therapy, according to the Broll Shopper Segmentation Report 2016.

Consumers know what they want from shopping centres - they demand the presence of certain retailers as well as extended trading hours, according to the Broll Shopper Segmentation Report 2016 Volume 1.

Experienced Nigerian consumers are ahead of the curve when it comes to online shopping compared to consumers in Kenya and South Africa, according to the Broll Shopper Segmentation Report 2016 Volume 1.