A partnership of 3 property entrepreneurs, Justin Blend who bought his first property in Braamfontein at the age of 20, Jonathan Gimpel an architect and Steven Blend – combined their expertise and vision to create one of Joburg’s most successful redevelopments.
The development which began three years ago with the acquisition of three derelict buildings in Smit Street Braamfontein, is a perfect example of a successful transformation of old buildings to buildings which add value to the urban landscape. The first building was a hotel built in 1906, it has now been converted into a showroom and let to Ayanda Solutions an empowered, office furniture company.
The second building was an old butchery that was completely abandoned and has now been revamped into a chic office loft setup. The building has been let to African Cream Music, a successful independent record label.
The third building which had been standing vacant for many years, was totally revamped and modernized and has recently been let to Rosebank College, a division of the Advtec Group Ltd.
The Bridge Precinct development has been so successful that a new building 1500m2 is being constructed adjacent to the existing building with the space already let to Rosebank College. This will be one of the first totally new commercial buildings constructed in Braamfontein in many years.
Justin Blend of Rejuvenate Properties says that “it is very rewarding to see the change in the state of the buildings from once being in a dilapidated condition to buildings with a new life and charisma”.
Once fully completed, the developers will have invested R20 million into the Bridge Precinct.

