The grand prix of shopping centre marketing awards, the coveted Spectrum Award, was bestowed on Marketing Concepts and its client Sandton City, for presenting the single most excellent, innovative and creative marketing promotion for a shopping centre in South Africa.

If this wasn’t enough to stake its claim on the spotlight, Marketing Concepts was declared the runner-up for the Spectrum Shopping Centre Marketing Award for its marketing of Canal Walk Shopping Centre.

Marketing Concepts was also awarded two gold and one silver Footprint Marketing Awards for Canal Walk entries, while its Sandton City submission also earned a Gold Footprint Marketing Award. In total, Marketing Concepts earned itself a whole table-setting of silverware -- the prized Spectrum Award, three gold and a silver Footprint.

Niched in property marketing, Marketing Concepts is proud to represent many leading listed property counters and iconic retail and mixed use developments, as well as the representative bodies of the property industry.

“The Spectrum Awards acknowledges the crème-de-le-crème of the retail sector. It is a platform to honour achievements of vision and excellence across all disciplines and all sectors within the South African retail industry,” says Kathryn Payton, managing director of Marketing Concepts.

The gold Footprint Marketing Awards, which are presented to recognise innovation and creativity in shopping centre marketing, were presented to Sandton City for the spectacularly successful 94.7 Radiothon and to Canal Walk for the outstanding events, High School Musical and Futbal Feva. Canal Walk also earned a silver Footprint Market Award for its brand campaign.