Increasing Commercial Real Estate Market Share with Diaspora Marketing

Posted On Wednesday, 19 September 2007 02:00 Published by
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From a worldwide commercial real estate perspective it is possible to develop opportunities via diaspora marketing

There are 39 million Overseas Chinese, 30 million Indians living abroad, 43 million Americans with German ancestry, 12 million Brazilians of Arab ancestry, of which 9 million are of Lebanese ancestry. One of every four Australians are immigrants, as are 1 out of 4 French citizens. There are 10 million people permanently living in Germany today mainly from Turkey, Italy, Greece and from the Balkans.

“With the globalisation of commercial real estate, people with certain backgrounds can seek out strangers in other countries with similar heritage to develop personal and commercial relations, thereby increasing their market share,” says ResearchWorldwide.com – The Worldwide Commercial Real Estate Information Portal.

Other examples of large diasporas are between 3 – 7 million Greeks largely congregating in London, New York, Melbourne and Toronto.There are 7 million Ukrainians worldwide in 15 major countries.

More than half the Irish population officially live in English speaking countries such as the United States, the United Kingdom, Canada, Australia, New Zealand and South Africa.

ResearchWorldwide.com has produced a White Paper – “Diaspora Marketing in Commercial Real Estate Worldwide” wherein 20 countries/ethnic groups have been assessed to establish the extent of their diasporas.

From a worldwide commercial real estate perspective it is possible to develop opportunities via diaspora marketing. Fear of strangers can be replaced with a possible trust of strangers, where background, heritage, traditions and belief systems can enhance trust between strangers who share a kinship from their past.

“Our Worldwide Personal Contact Directory for Commercial Real Estate (PCD) has over 220,000 people from 193 countries registered and a substantial amount have their roots in other countries. This will aid, inter alia, diapora marketing, increasing market share in commercial real estate worldwide,” says ResearchWorldwide.com


Publisher: ResearchWorldwide.com
Source: ResearchWorldwide.com

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