Cape Town tourism drive

Posted On Wednesday, 23 May 2001 03:01 Published by
Rate this item
(0 votes)
Mother City aims to grow the number of overseas visitors to 3-million by 2010 CAPE TOWN has won global accolades as a tourist destination and is regarded as a "must-see"

Mother City aims to grow the number of overseas visitors to 3-million by 2010 CAPE TOWN has won global accolades as a tourist destination and is regarded as a "must-see" by international tourists visiting SA, says Rick Taylor, Cape Metropolitan Tourism CEO.
The city was recently voted Africa's leading destination at the World Travel Awards in Malaysia.
About 830000 international tourists visit the Western Cape annually, spending about R12bn, while
domestic tourists number 2,3-million and spend R8bn.
Cape Tourism MD Sheryl Ozinsky says the aim is to increase the number of international tourists to
3-million by 2010 and their spend to R22bn. Domestically the target is 3,2-million visitors
spending R12bn annually.
With 16000 hotel beds in Cape Town, including guest houses and hotels, and additional hotels
planned at the international convention centre and the airport, there is more than sufficient
accommodation to cope with the growth projections, she says.
However, an intense marketing drive will be necessary to achieve these ambitious targets.
Service quality and pricing in Cape Town needs to be improved, Ozinsky says.
"We must continue to take the development of our tourism infrastructure seriously if SA, and Cape
Town, are to compete with the top destinations in the world. We are currently 6% below the world's
tourism growth rate, which represents a significant opportunity for us," says Taylor.
He says it is vital that marketing efforts for brand Cape Town be strengthened.
Recent research of international tourists in Cape Town during the past summer season shows the
city is getting the lion's share of international tourists' spend, with overseas visitors spending
over half their time in SA in the city.
Cape Metropolitan Tourism's biannual research of tourism trends demonstrates that, on average,
vinternational tourists spend 17 days in SA, of which 9,1 days are spent in and around Cape Town.
In addition, the percentage of international tourists who were first-time visitors to Cape Town has
dropped from 74,8% in 2000 to 71,7% in 2001.
The total expenditure per person per day by international tourists increased by 22,7% from R604 in
the 1999/2000 season to R741 in the 2000/2001 season.
The research was based on interviews with 251 international tourists to Cape Town between November
2000 and February 2001. Of the visitors, 28,3% were from the UK, 24,3% from Germany, and 8,4% from
the US.


Publisher: Business Day
Source: Business Day

Please publish modules in offcanvas position.