R250m The Atrium upgrade helps make Durban's Berea area even more popular

Posted On Wednesday, 16 September 2015 09:59 Published by
Rate this item
(0 votes)

It is widely accepted in the residential property world that property values will always be favourably affected by the advent in their area of a top-of-the-range retail centre – and this ‘basic rule’ applies just as much to the upgrading of retail property when this is thoroughly and comprehensively undertaken.

Morningside_3bedroom_House

Mahomed Jooma, a sales agent with the Rawson Property Group’s Berea franchise, says that the recently completed upgrading of the Essenwood-based The Atrium centre, built in the 1970s, has had an amazing effect on property values in the nearby suburbs of Overport, Morningside, Musgrave and Essenwood itself.

“Since it became clear,” said Jooma, “that this massive 25,000 m2 complex (which includes 7,000 m2 of offices as well as 18,000 m2 of retail space) was to be refurbished, the public have responded incredibly enthusiastically to it and it is now very much the centre of Essenwood shopping life.” 

“From about the time that this R250 million upgrade began, to near completion some six or seven months ago,” said Jooma, “excitement began to be felt in the area and demand for houses here rose quite noticeably, with the result that this year prices have gone up to 10 to 15% year-on-year.  I have since April sold ten homes in suburbs nearby and the prices here have varied from R540,000 for a single bedroom flat to R7,2 million for a five bedroom home.”  

Jooma has also just concluded a R6,5 million cash deal for a penthouse in Musgrave and he says, however you measure it, these satisfactory increases definitely stem from the new look that has been given to The Atrium.

Asked what is so special about the new office/retail complex, Jooma said that it has become bright, airy and in every way a very modern shopping centre with more than ample parking.  Particularly striking, he said, is the 17,8 m high central atrium which allows natural light to filter into all three levels and which architecturally is, in his words, “wholly brilliant”. 

The tenant mix in The Atrium, added Jooma, is fully comprehensive and includes Checkers, Dis-Chem, a large Virgin Active Gym, Pep, Pick ‘n Pay, several national chain restaurants, seven banking outlets, six cellphone shops, a post office, a travel agency, a UK visa application office, a photographic studio camera shop and medical suites.” 

“This wonderful refurbished centre,” said Jooma, “has been the catalyst for even faster price rises in what is already a very popular high demand area.  It should also, however, be mentioned that the area also attracts people on account of its having such good schools, both private and state-owned.”

Last modified on Wednesday, 16 September 2015 13:54

Most Popular

Mall of Africa Celebrates Launch of New Generation Pick n Pay Store

Sep 23, 2019
 MOA PNP  1
Today Mall of Africa welcomed one of South Africa's biggest grocery retailers to the…

Exemplar REITail Acquires Katale Square Shopping Centre

Sep 23, 2019
 JASON MCCORMICK
Real estate investment trust, Exemplar REITail, has acquired Katale Square shopping…

City of Joburg Housing Development wins UN award

Sep 17, 2019
 MESHACK VAN WYK
The City of Johannesburg’s Housing department has won a Sustainable Cities and Human…

Mixed-use is the key to funding hotel development in Africa

Sep 17, 2019
 XANDER NIJNENS
JLL’s research into global property transactions reveals that in the first half of 2019,…

Grit Real Estate financial results for the year-ended 30 June 2019

Sep 30, 2019
 BRONWNY CORBETT
London Stock Exchange listed Grit, the only listed Africa-focused income distribution…

Please publish modules in offcanvas position.