Sunday, 31 May 2015 09:53

Kyalami Race Circuit puts High Street Auctions in the big league

Written by
Rate this item
(0 votes)

The High Street Auction Co, one of South Africa’s largest auction companies emerged as one of the big winners at the recently concluded National Auctioneers Association Marketing Competition 2015 held in Kansas, United States.

 

Joff van Reenen High Street Auctions

The company bagged 14 accolades across various categories including first place for PR & Marketing for auction promotion and second place in the Auction Marketing Campaign of the Year category for the Kyalami Race Circuit. The marketing efforts resulted in a ZAR205 million sale of the circuit in less than 2 minutes, which remains the highest price paid for a single lot in South African auction history.

The historic track has hosted Formula One, the Superbike World Championship and the A1 Grand Prix and is the only former F1 track anywhere in the world that's ever been auctioned off. The new owners, Porsche SA, have revealed plans to upgrade the facility to return it to its former glory.

High Street Auctions saw off competition from over 900 entries to claim a mention alongside auction industry stalwarts Schrader Real Estate & Auction Co. Inc, the biggest land auctioneers in the USA. 

The company doubled its tally to 14 awards this year from the time it first participated in the National Auctioneers Association Marketing Competition in 2014.

Joff van Reenen, Lead Auctioneer & Director at The High Street Auction Co says, “We need to celebrate the fact that a South African campaign has been appreciated globally by the auction industry. The sale of Kyalami Race Circuit on its own was a landmark event given it was the first race track to be auctioned in the country.”

“Being recognised together with the inspirational R.D. Schrader, doyen of the auctioning industry is a reward in itself. To me personally it is about being counted alongside him.”

“Given the level of competition we were up against, I must say we are proud to have doubled the number of awards in only our second year in the competition. Achieving these results wouldn’t have been possible without our employees who really work hard even after the hammer comes down,” van Reenen adds in conclusion.

The competition featured seven categories including Postcards, Brochures & Catalogues, Newspaper/Magazine Print Ads, Public Relations & Marketing, Digital & Social Media, Photography and Auction Marketing Campaign of the Year and a further 57 sub-categories.

 

Winners will be formally recognised during the NAA Marketing Competition Awards Reception in Addison, Texas, at the 66th International Auctioneers Conference and Show in July. 

Most Popular

Ballito Junction Regional Mall is crowned the best new shopping centre in South Africa

Sep 22, 2017
Aerial image of Ballito Junction
Ballito Junction Regional Mall has been named the best new shopping centre development in…

Jones Lang LaSalle South Africa 2017Q2 reports reveal useful trends on industrial, office and retail property sectors

Sep 21, 2017
Christian Ulbrich
Real estate consulting firm, JLL South Africa, has released its Q2 2017 research reports…

Rode & Associates says Capitalization rates are now firmly on a rising path

Sep 22, 2017
Johan Hattingh
Property, whether directly held or listed, was the darling of South African investors…

ADvTech Properties to expand asset base to R6bn by 2022

Sep 26, 2017
Vongani Mbhokota
The properties division of JSE-listed ADvTECH, Africa’s leading private education…

Esther Mahlangu attends the grand opening of Phola Mall

Sep 29, 2017
Phola Mall Grand Opening
Month-end saw the grand opening of Phola Mall, the first fully enclosed regional shopping…