The research found that 76% of Canal Walk's customers come from across the Greater Cape Town area with a further 14% coming from surrounding towns in the region as far afield as Stellenbosch, Somerset West, Worcester/Wellington, Vredenburg/Velddrif/Saldanha, Malmesbury/Moorreesburg, Mamre, Saldanha, Vredenburg, Caledon/Grabouw, Paarl, Darling and Montagu/Robertson. The remaining 10% of customers are made up of domestic tourists from elsewhere in South Africa (4%) and international tourists (6%). The research found that 30% of shoppers lived within a 10-minute driving time from the centre while 13% travelled for 30 minutes or longer. Canal Walk, which opened 21/2 years ago, is already enjoying a higher than expected loyalty from its customers. A total of 51% of respondents indicated that they supported the centre weekly or more often, with a further 31% reporting they visited the centre at least once or twice a month. More than 7% were first-time visitors. Strong support for the centre's night-time trading was also shown with 31% indicating that they support Canal Walk during the evenings. This was higher than the 24% benchmark figure used in the study. Canal Walk was compared with three major shopping centres. According to the findings, the centre has succeeded in establishing itself as both a shopping and leisure/entertainment destination with an average time of 188 minutes being spent there compared to a benchmark figure of 162 minutes. Clothes and shoes shopping, restaurants and coffee shops and grocery shopping were cited as the main reasons for visiting Canal Walk. That the centre fulfils a combined shopping experience was supported by the fact that 42% of respondents came to the centre as a family, 32% as couples while single shoppers represented only 12%. A solid 99% of respondents spontaneously mentioned something positive about the centre. The most important of these were the strong tenant mix and variety of stores, the design, layout and atmosphere of the centre, the extended trading hours, the high security, good maintenance and management, plentiful parking, competitive prices and excellent service.
Publisher: Weekend Argus
Source: Weekend Argus
Canal Walk establishes itself as true super-regional shopping centre.
Posted On Monday, 02 June 2003 02:00 Published by eProperty News
Walk is the only shopping centre in the country that has successfully established itself as a true super-regional, according to the findings of research undertaken by Urban Studies.
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