Nicolway Bryanston Shopping Centre reports excellent first-year trade

Posted On Monday, 06 May 2013 14:55 Published by Commercial Property News
Rate this item
(0 votes)

Achieving consistent growth in spend and a devoted shopper base, Nicolway Bryanston Shopping Centre has made its first year of trade, and its unusual concept, a success story.

Nicolway Bryanston Shopping CentreNicolway Bryanston is one of South Africa's only food driven shopping centres, with anchor tenants Woolworths, Checkers and Food Lover's Market. Most shopping centres are led by fashion or department store retailers.

In its first year since opening on 26 April 2012, Nicolway Bryanston has notched up nearly four million shopping trips.

Being different has paid off in spades reports Nicolway Bryanston's Centre Manager Jandemie Olwage. "The centre offers an unusual concept, and a successful one. In only a year since opening we have established a dedicated and growing shopper base with on average 400,000 shopping trips every month and spend per basket that is consistently increasing."

The shoppers that frequent the mall represent a mixed profile, but they have one thing in common: they are very loyal and shop at the centre a few times a week. "All our food anchors are achieving good trade," says Olwage. She adds there is still opportunity for growth.

Another unusual feature of the centre is its owner-operated restaurants. "Our restaurant owners are hands on and the excellent dining experience this creates has a strong appeal," says Olwage. "We are very service oriented. We want people to have a great shopping experience. The customer loyalty Nicolway Bryanston has built up shows us that our shoppers value the retail and experience they get when they visit," says Olwage.

She explains that as the centre gets to know its shoppers better, Nicolway Bryanston is adjusting its services to better suit their needs. For instance, it has changed its minimum shopping hours to 9am to 6pm from Monday to Saturday and 9am to 3pm on Sundays and public holidays.

Even its restaurants are ensuring they are open when customers want them to be. Tasha's at Nicolway Bryanston recently upped its serving times from 6am to 10pm everyday except Sunday when opens from 7am to 9pm.

Four new tenant names in the centre's 87 shops include: Lorna Jane which is already open. Envy Clothing, Precioux and Maneki will open on 1 June.

"The support Nicolway Bryanston has received from its community and shoppers shows positive growth," says Olwage. "It has been a great first year and we look forward to many more."

Last modified on Saturday, 18 May 2013 23:35

Most Popular

Mall of Africa Celebrates Launch of New Generation Pick n Pay Store

Sep 23, 2019
 MOA PNP  1
Today Mall of Africa welcomed one of South Africa's biggest grocery retailers to the…

Exemplar REITail Acquires Katale Square Shopping Centre

Sep 23, 2019
 JASON MCCORMICK
Real estate investment trust, Exemplar REITail, has acquired Katale Square shopping…

Grit Real Estate financial results for the year-ended 30 June 2019

Sep 30, 2019
 BRONWNY CORBETT
London Stock Exchange listed Grit, the only listed Africa-focused income distribution…

4AX listed Heartwood Properties reveals positive financial results

Sep 23, 2019
 JOHN WHALL
Commercial property development company, Heartwood Properties , has revealed a 30%…

Reserve Bank keeps repo rate unchanged

Sep 23, 2019
 LESETJA KGANYAGO
 South African Reserve Bank Governor Lesetja Kganyago on Thursday said this is in line…

Please publish modules in offcanvas position.