The event again achieved a formidable target of ensuring that 403 academically gifted children from disadvantaged homes across South Africa will be able to realise their dreams.

The key message of the evening was “access, retention, success” for children who grow up in underprivileged environments with limited access to education. 

The MAD golf day and gala dinner has become a tradition with local English businessmen and several South Africans, who come together for a superior round of golf at a prestigious venue in the UK. The cost to attend (per fourball) is £3 500 (approx R40 000) and includes 18 holes of golf with Francois Pienaar and Retief ‘Iceman the Goose’ Goosen, dinner and overnight accommodation at the 5 star Manor House Hotel.

Leading South African auctioneer, Ariella Kuper of Auction Alliance, who has been MAD’s auctioneer for the last 2 years in both South Africa and the UK, broke a record for the event, which achieved a phenomenal R 1.5 million. In 2010, the even raised a total of R1.2 million, and previous years averaged R800 000.  “It was exceptional to see that despite an unstable economy, people continue to live consciously and give generously. Naturally the stringent allocation of the funds raised, and integrity of the MAD foundation contributes to the willingness of those who participate”, said Kuper.

Sky News Award winning anchorman Jeremy Thomson facilitated a debate with the likes of rugby greats, Michael Lynagh, Richard Hill and Brendon Venter.  Notable auction items included a signed golf bag by Retief Goosen and 3 Litre bottle of Goose ‘Expression’ (Cabernet Sauvignon/ Shiraz) for almost R60 000, sponsorship of an entire MAD programme for R230 000 by Englishman David Moulsdale and Retief Goosen and 22 guests each donated R7500 for a laptop computer, in an effort to achieve the ultimate 1:1 ratio of student to laptop.