These ingredients include a contemporary design along with the right tenant mix that matches the customers’ experience and expectation

“The new Mall was conceptualised to meet the need for a larger scale retail and entertainment offering in the Tokai area. It is set to bring the best tenant choices to this region, something  long overdue for many residents who previously had to travel long distances to have access to good variety and their favourite brands” says Trevor Matthews of Fountainhead Property Trust, the Mall's owners.

The new and improved Blue Route Mall multi-million rand development - representing one of the largest commercial building contract in the province to date - is set for completion in April 2012. 

Boasting 56,000 m² of retail and entertainment, retail line-ups at the new Blue Route Mall include a 9,660m² upgraded Checkers/ Hyper;  a 1,671m² Dischem as well as MassDiscounters  DionWired, making its debut in this area for the first time.  There is also an exceptional National fashion retailer assortment including a double volume Woolworths (6,351m²) and Edgars (4,093m²), a chic and trendy Truworths  (1122 m²) as well as new store concept Foschini Emporium (1,314m²) which houses all their brands under one roof.
 
Woolworth’s new concept store will not only offer a wider depth and selection of merchandise, it will also feature more of the quality, style, value and innovation that customers love.

"The redevelopment  of the Blue Route Mall is a consolidation of retail space.  It means that we will be able to modernise our store with the latest concepts that meets our customers’ demands and provides a world class shopping experience,” says Andre Martin, head of Woolworths corporate communications.
The cosmetic renovation of Checkers/Hyper, which began at the end of July this year, will make it the largest store in the Cape Town Southern Suburbs. The store will feature the very best in retail design, wider aisles and much more product selection.

“Checkers/Hyper is thrilled at the long-awaited development of Blue Route Mall. In keeping with the look and feel of the rest of the Mall, we are upgrading our store in order to make it visually appetising not only to the existing shopper, but also the new market the Mall is set to attract, truly delivering on our promise of being bigger and better,” says Mauritz Alberts, Divisional Director, Western Cape Checkers Division.
 
Brett Exner, Property Executive for MassDiscounters explains that the Mall’s location will provide great exposure to their target market, which is predominantly representative of the ideal DionWired customer. “As the first DionWired store in Cape Town’s Southern Suburbs, we are delighted to present shoppers with our specialist IT, electronics and appliances concept store. Having only one store currently operating in the Western Cape, we look forward to not only growing our exposure to this lucrative market, but also offering our wide range of branded products together with our superior service standards.” 

Top eateries that have also signed up to offer shoppers’ mouth-watering, diverse cuisine include succulent steakhouse Spur as well as crowd favourite Primi Piatti. Says Sean Holmes, Director of Marketing and Operations of Primi World: “Blue Route Mall has always been earmarked to one day showcase a Primi Piatti. The Southern Suburbs presents great opportunity to the Primi brand in the Western Cape and Primi World is delighted with the prospect of further expansion into this dynamic, urban, residential node especially within the redeveloped and iconic Blue Route Mall”.
 
Other favourites on the menu are Mugg and Bean, Wimpy, Pie City, KFC and Marcel’s Frozen Yoghurt, with the food court showcasing breathtaking views of the Constantiaberg Mountains.

The eight cinema Ster-Kinekor complex (2,808m²), includes 3D as well as 1054 comfortable seats.
 
“We are excited about opening our state-of-the-art cinema complex in the new Blue Route Mall, and will now be able to entertain movie goers from as far afield as Kommetjie and Simons Town.  Each Cinema has the latest technology and sound installed, so our customers can enjoy all the blockbuster movies on the big screen, including the latest 3D releases”, says Fiaz Mahomed, Chief Executive Officer of Ster Kinekor Theatres. 
 
The letting of the new Mall is progressing very well with signed leases representing 92% of the new Mall’s gross lettable area. The new Blue Route Mall will go beyond the sphere of retail, offering shoppers endless possibilities and regaining its iconic stature in Cape Town’s Southern Suburbs,” concludes Matthews.