The Footprint Marketing Awards recognise exceptional shopping centre marketing, innovation and creative achievements, together with economic success, within the South African property industry on a regional level.

“Factors which underpin retail marketing excellence span strategy and objectives, creativity, implementation, cost-effectiveness and impact and results,” says Amanda Stops, General Manager of the SACSC. “All these elements must be considered for marketing success and we encourage all retail marketing professionals to enter these widely-recognised and prestigious industry awards.”

As a vast array of campaigns, initiatives and communications make up retail centre marketing, the Footprint Marketing Awards reflect this by including a diversity of categories covering everything from public and community relations, to digital marketing and visual merchandising and sales promotions and events, and more.

Employing a digital online entry process for quick, convenient and cost effective entries, everything you need to know about the awards can be found at www.footprintawards.co.za and entries can also be submitted on this website; entries close Friday, June 17, 2011.

Footprint Award winners will be announced at regional functions held in Gauteng, Western Cape, Eastern Cape and KwaZulu-Natal in August and September this year. All regional winners of Gold Footprint Awards will automatically be entered into the 2010 Spectrum Awards. 

The SACSC Spectrum Awards is a national platform for honouring achievements in innovation, creativity, vision and excellence across all disciplines and all sectors within the South African retail industry. In essence, this awards ceremony honours the crème-de-la-crème in the retail industry and the Spectrum Marketing Award, which will be announced at a gala event in Gauteng in October this year, is the most coveted accolade for shopping centre marketing in South Africa.