Hosted in conjunction with America’s largest newspaper, the 2011 National Auctioneers Association & USA Today Marketing Competition aims to recognise the resourceful and creative marketing efforts of thousands of NAA Auctioneers across the globe. Comments Rael Levitt of Auction Alliance, “To win highly revered awards of this caliber is not only a feather in our cap, but a clear sign that we are one of the leading global asset sales and services companies”.
The innovative and pioneering marketing approach adopted by Auction Alliance succeeded in beating hundreds of entries from competitors worldwide to win four highly esteemed awards, one of which was the Grand Champion award, the competitions highest accolade. Continues Levitt, “We are constantly innovating and continually deploying new marketing methods to ensure that we achieve the targeted consumer reach that our clients have come to expect. Auction Alliance has built a strong reputation for ensuring that our client’s valuable assets are not only in the most capable hands, but are being professionally showcased to a broad based and qualified audience in order to deliver profitable results for both buyers and sellers”
Auction Alliance, who will officially be receiving the awards in Orlando, Florida in July, were officially advised that they have thus far won; The Grand Champion Award, the highly revered overall winner award, Auction of the Year Award, Best Audio- Visual Production for their original corporate video. Comments Jonathan Kantey Brand Manager of Auction Alliance, “As South Africa’s leading auction house, one of our greatest competitive advantages, is our speed and proficiency to market. Our ability to implement our groundbreaking resources and tactics whist compiling campaigns of the highest quality with short lead times ensures that just as auctions work quickly and efficiently, so do we”.
With the biggest names in international auctioneers found amongst the long list of entrants and over 80 categories of marketing and advertising materials submitted by the various NAA members, these highly recognized marketing awards focus on categories and criteria that include public relations, above-the-line advertising, photography, collateral, experiential marketing, direct & below-the-line advertising and audio-visual and digital advertising. The receipt of these awards places Auction Alliance at the helm of both the local and global auction industries and in doing so, acknowledges the inexhaustible creativity, innovation, strategy and execution elements interwoven into the fabric of their passionate marketing team.
Having revolutionised the face of the auction industry since its inception, Auction Alliance’s core principles have begun to serve as global guidelines for auctioneers around the world. Comments Levitt, “Having positioned ourselves at the pinnacle of both the local and international auction industries, Auction Alliance is showing the world what an auction company situated on the southern-most tip of Africa can accomplish with a bit of perseverance and unyielding gusto”. Continues Levitt, “the fact that the Learjet sale was the auction of the year is testament to the fact that we not only specialise in real estate, but high value capital assets as well”. Auction Alliance’s most publicised and distinctive sales include amongst others, Africa’s longest limousine, assorted marine vessels, a submarine and a string of high profile properties including deceased mining magnate Brett Kebble’s Cape Town mansion and the property of ex Fidentia boss J Arthur Brown.
