Posted On Monday, 24 February 2003 10:01 Published by
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After only one year in operation, over 250 local and international visitors are processed per day through the Cape Town Tourism Centre, which is located in the V&A Waterfront’s Clock Tower Precinct.

The Tourism Centre, co-managed by Cape Town Tourism and the V&A Waterfront Company, innovatively makes use of the 1 400m² space, creating a friendly and informal atmosphere, conducive to browsing and relaxation where visitors can take time out to plan and ponder their next vacation.


The tenant mix within the Tourism Centre is made up of a variety of leisure service specialists who are passionate about their product offering and South Africa. One of the more recent additions to the mix is the South African National Parks desk, which enables international and domestic tourists to make reservations at any one of the national parks across the country. 


For those looking to add a touch of adrenalin to their itinerary, representatives from a variety of adventure destinations such as Active Africa Adventures as well as the White Shark Projects, are only too happy to oblige. 


The centre also caters for a number of support services including Avis Car Rental, an SAA desk, situated on the second floor, which is able to issue tickets for local and international fights and the Post Office of South Africa, open seven days a week from 09h00 – 21h00 – an added convenience for visitors who need to send that urgent package. In order to offer greater service to international tourists, a Tax Refund office has been relocated from the Victoria Wharf shopping centre to the Tourism Centre, effectively doubling the service desks to a total of six in order to cater for the high volume of tourists, while reducing waiting time.


One of the unique tenants at the Tourism Centre is Medi-Travel International (MTI) which provides a range of medical services on-site to local and international visitors as well as employees at the V&A Waterfront. MTI has a resident medical doctor that is available for both casualty and routine medical consultations. The actual clinic is equipped to handle any medical incident and is fully supported by paramedic services and the 24-hour emergency unit at Cape Town Medi-Clinic.


Other examples of leisure service specialists include representatives from accommodation facilities such as the prestigious Relais & Chateaux group that has over 21 hotels, restaurants, game reserves and beach resorts in South Africa and the Indian Ocean. The Rovos Rail, one of the world’s most luxurious trains, is also available at the Centre for bookings and queries.


Martin Sirk, CEO of the International Conference and Congress Association (ICCA) was thoroughly impressed with the Tourism Centre, “I have travelled to every major city in the world and have never come across a more impressive tourism centre such as the one located in Cape Town’s V&A Waterfront.”


Derick van der Merwe, Managing Director of the V&A Waterfront Company said that the Cape Town Tourism Centre enables tourists and Capetonians to conduct all their travel arrangements under one roof with a full compliment of specialists on hand to assist them.


“It is a serene environment giving visitors the opportunity to discover the many sights and wonders that South Africa has to offer, without the hassle. The in-house specialists provide valuable input that make travel that much more enjoyable.”


The Waterfront World of Wine, representing more than 500 of South Africa’s finest wines is housed adjacent to the Tourism Centre. This state of the art wine emporium along with the Centre’s specialised Wine Desk offers visitors wine tasting services as well as advice on greater Cape Town’s many wine routes. The adjacent Coffee Bar offers a wide selection of food and drink that can be enjoyed out on the deck while appreciating the magnificent views of the working harbour. The second floor includes an Internet café, which boasts 10 high-speed HP flat screen computers, providing a tranquil setting for locals wanting to get away from the office or for tourists wanting to access the Web and e-mail.

The Cape Town Tourism Centre doesn’t only promote tourism within Cape Town. There are currently six information desks representing the various provinces in South Africa including Kwazulu-Natal and the Eastern Cape, with booking and information services. Three additional provinces including North West Province and Parks, the city of Johannesburg and Mpumalanga are expected to have a presence in the Centre over the next three months. 


“The original idea that gave birth to the Waterfront Cape Town Tourism Centre was to provide a one-stop-shop for visitors. Our vision is to promote tourism excellence within South Africa as well as illustrate the diversity of the country as a premier destination. The Tourism Centre showcases a vast selection of services and facilities that are designed to anticipate and meet the diverse needs of international and local visitors,” concludes Mariëtte du Toit, General Manager of the Waterfront Cape Town Tourism Centre.


Enid Vickers, 021 426 1233 or 083 460 3910

Carol Cowan               V&A Waterfront                       (021) 408 7623

Athena Kyriacou          CIH                                          (021) 426 1233

Publisher: Enid Vickers
Source: V&A Waterfront

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