This bears out the fact that retailers are starting to respond to demand and to purchasing tendencies in the heart of
Demand had also risen sharply, with respondents asking for more supermarkets (28% in 2001 vs 40% in 2002), more clothing stores (18% in 2001 vs 33% in 2002), more furniture and furnishings (3% in 2001 vs 17% in 2002) and restaurants (10% in 2001 vs 30% in 2002).
Significantly, 65% of all CBD workers now conduct their personal banking in the central city, up from 52% in 2001. A number of new branches of the major banks have opened since 2000, which is a contributing factor.
Partnership CEO Michael Farr said: “An improved environment for retail trade was the first thing we delivered through significantly increasing both security and cleansing through the City Improvement District. Secondly, we have been steadily raising awareness about the retail offering in the central city through a number of marketing initiatives being funded by ratepayers through the CID and through the recently launched CBD Retailers’ Association. This combination has meant that those already working in the central city are starting to rediscover what’s on offer in South Africa’s most attractive “shopping centre“.
In a broader context, if one considers the environment and our location, I believe we could lay claim to being one of the world’s most attractive “shopping centres”.
“Another significant success has been letting both existing and new retailers understand the market that is available in the central city. According to the survey, a full 75% of all people in the central city are in income groups with significant disposable income to spend on retail. This clearly has a large impact on employment and job creation in the central city.
“If you consider that the central city of
NEW RETAILERS WITHIN CBD OVER LAST 12 MONTHS
Name Address In CBD for Category Summin Dif’rent Shortmarket Street 6 months African Crafts Eluma Arts & Stuff Hout/St Georges Streets 3 months Art Gallery AVA Long Street 2 months Art Gallery Nedbank Cnr St Georges Mall/Riebeek 6 months Bank Saracens Loop Street 7 months Bar Serendipity 198 Long Street 2 months Bookshop Clothing Parade Riebeek Street 5 months Clothing Milk 277 Long Street 3 months Clothing Mememe 279 Long Street 2 months Clothing Poza 216 Long Street 4 months Clothing Misfit 198 Long Street 12 months Clothing Funkadelic Strawberry 167 Long Street 5 months Clothing Jeep 79 Long Street 3 months Clothing Store Hi Fashion Riebeeck & Adderley Str 7 months Clothing Store Crush St Georges Mall 6 months Coffee Shop New York Coffee & Sugar Exchange Adderley Street 5 months Coffee Shop New York Coffee & Sugar Exchange Buitenkant Street 5 months Coffee Shop Reivilo Electronic 3 Jetty Street 2 months Electronics Marven Finance Adderley Street 3 months Finance Company Petersen’s 50 Riebeek Street 5 months Furniture Store Marie Stopes Cnr Hout & Bree Str 3 months Health Clinic Bohemian Lifestyle 168 Long Street 4 months Homeware Pink A 248 Long Street 3 months Homeware Eurocasa Riebeek Street 6 months Italian Furniture Model Company Cnr Hout & Bree Streets 3 months Model Agency Karoo Classics Barr’s Pharmacy Parkade Mall 3 months Pharmacy Lion Print Adderley Street 1 year Printing Kwiktek Electronics 33 Bree Street 5 months Electronic equip. Fuel Café 109 Hertzog Boulevard 4 months Restaurant Praca Verde Shortmarket Street 1 year Restaurant Café Zanne 138 Long Street 1 months Restaurant Robertsons Restaurant & Expresso 125 Buitengracht Street 7 months Restaurant Next Direct Shoes Old Time Square 8 months Shoe Shop Mikes Sports Strand Street 3 months Sport Shop Calamari Express Shortmarket Street 3 months T/Away calamari House of Pasta 135 Long Street 5 months Take-Aways
Please note:
This list of retailers is only for 2002
The list compiled by the Central City Improvement District is to the best of our knowledge
Retailers listed are only those within the CID area – in other words, new retailers in the central city but outside the CID area have not been counted. There may well be other new retailers which have opened but which are not accounted for.
Publisher: Enid Vickers
Source: Enid Vickers

