Inspired by the world’s great piazzas, arcades and malls, Melrose Arch Shopping introduces a new diversity of desirable retail brands showcased for the first time ever in Johannesburg, placing Melrose Arch Shopping fashionably first.
The R1 billion Melrose Arch Shopping combines the best of traditional high street shopping and retail centres, setting the stage for vibrant retail and social interaction in a weatherproof setting, situated around the spectacular new open-air Melrose Arch Piazza. Melrose Arch Shopping echoes international flair, providing a sophisticated European shopping experience with rich African warmth.
“The response from the retail community to Melrose Arch Shopping has been tremendous and, as a result of the singularity of the location, a number of retailers have selected Melrose Arch as their entry point to the South African, Gauteng or Jo’burg markets, or taking the opportunity to introduce a unique or new generation concept,” says Mark Uhlmann, sales manager of Melrose Arch Development Company.
A sensational triple-level Woolworths, the first to be set over three floors, promises to deliver everything that is great about this leading shopping brand in a refreshingly different setting at Melrose Arch Shopping. Shoppers will enjoy a unique and stimulating experience in a singular location, which moves away from this retailer’s traditional shopping mall offering.
Fashionistas will have even more options with a selection of fabulous fashion and accessory trends from around the globe and around the corner.
In a first for Gauteng, Melrose Arch Shopping introduces Etincelle. This ladies fashion brand originates from the fashion capital of the world, Paris, and features runway style which is magnificent, even when you step off the catwalk. Guaranteed luxurious quality is Etincelle’s brand signature.
Levisons Lady is a new concept being introduced to the marvellous Melrose Arch Shopping by this high-end fashion brand retailer. Levisons Lady will offer Melrose Arch Shoppers exclusive trendy brands such as Boss Lady & Armani Lady.
Portuguese designer Ana Souza will show off her exceptional creations for women. The Ana Souza brand is designed for the modern women, who are versatile and independent and will soon available at Melrose Arch Shopping.
Tiger of Sweden was founded 1903 in the Swedish town Uddevalla, by the tailors Markus Schwarmann and Hjalmar Nordström, and will be making its local debut at Melrose Arch. It is a brand of men's and women’s wear which is attractive to the young and trendy inner-city crowd. Its products also include jeans, footwear and accessories. Tiger of Sweden’s The Silver Label is the more fashion forward and is quite limited in distribution. The Black Label is styled for a slimmer fashion conscious male and female.
Elegance introduces a singular lifestyle jewellery store to Melrose Arch Shopping with über top-end dazzling jewellery including brand names such as Mont Blanc, IWC, Omega, Tag Heuer and lots more, complete with a lounge area for customers to relax and enjoy some coffee while trying on the exquisite pieces.
Another retail first for Gauteng at Melrose Arch Shopping is a L’Occitane boutique. Developed and produced in the small Provençal town of Manosque, L’Occitane’s 100% natural organic products are sought-after the world over.
Also flying out from France and into Melrose Arch Shopping is fun women’s accessory brand Agatha. Opening in Jo’burg for the first time at Melrose Arch Shopping, Agatha will showcase its classic charms, elegant watches, perfumes and accessories.
Known for its exceptional food and dining, Melrose Arch will be tantalizing even more taste buds with a number of specially-created concepts and eateries.
Created by the dynamic team behind the success of the Allora Ristorante Classico brand, Mangiare will offer the finest traditional Italian cuisine and will be run as a hands-on establishment with the owners involved in every aspect of the business. Added to the new Melrose Arch Shopping Menu is Grand Central, a trendy spot which is an ideal combination of a subway meets New York brasserie theme -- big, bold and designed to see and be seen.
Red Mango is the first concept of its kind in South Africa, adding an innovative dimension to frozen yoghurt for today’s health conscious consumer who wants to eat well and feel excellent.
Supported by plenty of parking and great security, Melrose Arch Shopping minimum opening hours will be until 7pm on Monday to Thursday, 8pm on Friday, 6pm on Saturday and 5pm on Sunday and public holidays, however many restaurants and shops are open longer.
Publisher: eProp
Source: MADC