Tuesday, 04 April 2017 13:40

Best and worst centre performers

Written by
Rate this item
(0 votes)

Shopping centres within the South African Broll portfolio generally experienced an increase in year-on-year (y/y) trading density growth in December 2016 with the exception of community centres, according to the Broll Retail Snapshot Q4: 2016 report.

Davenport_Square

Data from the report shows that, regional (measuring up to 99,999m2) and small regional  (measuring up to 49,999m2) centres were best performers during the December 2016 period recording trade sales of 7.9% and 6.1% respectively.  Community centres (measuring up to 24,999m2) were the worst performers posting sales of -0.8% while convenience and neighbourhood centres recorded 4.2% and 3.0% respectively.

Elaine Wilson, Divisional Director for Research at Broll Property Group says: “December is a busy period for the retail market with consumers likely to increase their spending buying festive gifts and other items.” “Regional and small regional centres offer an overall shopping experience with access to various retail offerings under one roof, hence these centre types tend to see an increase in trade sales during this period.”

According to Statistics SA, at current prices, retail trade sales in December 2016 amounted to R108.862 billion from R100.307 billion in the same period in 2015.  In real terms, sales were up 0.9% y/y.

Textile and clothing recorded the highest retail trade sales of 17.7% y/y, 15.6% was recorded for food and drink, pharmaceutical at 7.9%, hardware (5.3%), general dealers (5.2%), other (2.4%) and households goods recorded -2.1%.

The Broll Retail Snapshot Q4: 2016 reveals that general dealers performed well in convenience centres recording a y/y growth of 22.3% compared to 7.1% and 7.0% at regional and small regional centres.

The reason for the high trading density in convenience centres may be as a result of the convenience, services and ease of access on offer which have become important to time strapped consumers.

Meanwhile, the food and drink category was a top performer at small regional centres posting y/y retail trade sales growth of 11.8%, 9.5% at convenience centres and 3.6% at regional centres.

Pharmaceuticals performed well at small regional and regional centres recording 10.3% and this performance can be attributed to the larger discounted health and beauty as well as pharmaceutical retailers being present within these centre types.

With consumers currently under financial pressure and possibly having scaled back on home improvements, hardware trade sales didn’t perform well,  particularly in December 2016 with a notable y/y decrease of -36.0% in small regional centres while community centres recorded a 5.7% growth for the period.

The textile and clothing category recorded an increase in y/y trading density growth with small regional and regional growing by 8.8% and 6.7% respectively with community centres recording 5.7% for the period.

Household goods sales were lower at community (-0.7%) and regional (-0.5%) centres while convenience centres recorded a high of 10.4%.

Wilson adds that overall, during December 2016, retailers in regional and small regional centres were top performers possibly due to the “shoppertainment” experience offered within these centre types.

Last modified on Tuesday, 04 April 2017 13:48

Most Popular

Signatura launches Cosmopolitan lifestyle on Bantry Bay/Sea Point cusp

Mar 28, 2017
Sea_PointCusp
Some of the most exclusive real estate in the country – Cape Town’s Atlantic Seaboard –…

Corobrik contributes to Inner City rejuvenation.

Mar 30, 2017
Heritage View development Brickfields Newtown Johannesburg
The quality, durability and overall affordability of Corobrik’s face brick range has seen…

Sea Point's Mojo Market launches this April 2017

Apr 05, 2017
Mojo Market
An entire block of a Sea Point retail space will be dedicated to a new, seven-day food…

Investing in student accommodation: pros and cons

Mar 31, 2017
Bill Rawson CEO
The recent protests at universities and colleges across SA have caused many to question…

South African Council of Shopping Centres students shine at graduation function

Apr 05, 2017
CSCM Ilse Pretorius and Professor Chris Cloete
It was an evening of glitz, glamour and achievement as the 2016 Certificate of Shopping…