Wayne has been involved in the hospitality, leisure and tourism industries for 22 years. He has held operational management positions in 5-star hotels for 10 years in the United Kingdom and South Africa working for international management companies such as: Three Cities Hotels, Sun international and Forte Hotels.

He began consulting in 1999 with Grant Thornton in South Africa providing specialist consulting services to a diversity of clients in the hotel, tourism, leisure and property development. In 2003 Wayne left Grant Thornton as an Associate Director to start his own specialist Tourism Hospitality and Leisure Consulting Company focusing on assignments in Africa and the Middle East.

Wayne has worked on more than 100 assignments in 31 countries namely: Angola, South Africa, Benin, Botswana, DRC, Gabon, Ghana, Lesotho, Libya, Madagascar, Malawi, Mauritius, Mozambique, Namibia, Nigeria, Rwanda, Sierra Leone, Kenya, Uganda, Tanzania, Zanzibar, Zambia, Zimbabwe, Bahrain, Egypt, Qatar, Yemen, Oman and the United Arab Emirates (Dubai, Fujairah and Ras Al Khaimah).

Wayne has also consulted to the IFC and the World Bank for the past 7 years on tourism investment climate issues and tourism programs in Africa.